You want to know What to invest in in Greece but you don't know what's best for you.
In this step-by-step guide I will show you the better ways where you can invest.
Greece continues to be a attractive destination for investment, thanks to economic recovery, government subsidies and opportunities in various sectors.
Whether you are a new investor or an experienced one, this guide will give you a clear picture about where you can invest your money, with practical examples and simple explanations.
Let's not delay, let's get started.
Table of Contents
Investing in Vending Machines in Greece
The vending machines They offer flexibility and low operating costs.
With the increase in demand for quick solutions for food, coffee and everyday products, these vendors meet needs in crowded places.
Furthermore, in Greece there are subsidy possibilities through programs such as NSRF for the purchase of equipment.
Where to put the vending machines?
- Interiors (offices, schools, hospitals): Coffee, snack or soft drink vending machines in areas with constant traffic.
Example: Giannis places a coffee vendor at a private driving school in Athens. The machine costs €4.000 (with a 50% NSRF subsidy, i.e. €2.000 from his own pocket). He sells 50 coffees per day (€2/coffee), with a product cost of €0,5/coffee. Monthly profit: (50 x €1,5 x 30) – €300 (maintenance/space rent) = €1.950. Annual return: (€1.950 x 12) / €4.000 = 585%.
- Outdoor areas (squares, stations, beaches): Vendors for water, soft drinks or even healthy food products in tourist areas
Example: Maria places a soft drink vending machine on a beach in Halkidiki. The cost of the machine is €5.000. It sells 100 bottles of water/soft drinks per day in the summer (€1,5/piece, cost €0,4/piece). Monthly profit (June-August): (100 x €1,1 x 30) – €400 (maintenance/rent) = €2.900. Annual return (for 4 months of operation): (€2.900 x 4) / €5.000 = 232%.
- Digital vendors with touch screens: Advanced machines that offer personalized options (e.g. coffee with almond milk) or accept card payments.
Example: Eleni buys a digital coffee vending machine for €8.000 and places it in a hospital. It sells 70 coffees/day (€2,5/coffee, cost €0,6/coffee). Monthly profit: (70 x €1,9 x 30) – €600 (maintenance/rent) = €3.390. Annual return: (€3.390 x 12) / €8.000 = 508%.
What to watch out for?
- Location: Success depends on the traffic of the space. Research areas with at least 100-200 passersby daily.
- Maintenance: Calculate maintenance costs (100-300€/month) and refueling.
- Legislation: Make sure you have an operating license and comply with health regulations.
- Taxation: Profits from sales are taxed as income from business activity (9-44% depending on the amount). Report them in E1.
- Competition: Check if there are other vendors in the area. Choose unique products (e.g. organic snacks, energy drinks) to stand out.
Investing in real estate in Greece is a solid choice
Η real estate market in Greece remains strong, with high returns compared to other investments.
Prices are rising, especially in areas with tourist traffic or a student population, while rents offer a stable income.
Where to invest?
- Athens: Areas such as Kypseli, Patisia and Koukaki offer returns of 6-8% due to lower purchase prices and high rental demand.
Example: You buy a 50 sq m apartment in Kypseli for €80.000. You renovate it for €10.000 and rent it out for €500/month. The annual return is (€500 x 12) / €90.000 = 6,67%. - Thessaloniki: Areas close to the center have yields of 4-6% and lower market prices (e.g. €120.000 for 80 sq m).
Example: You buy an apartment near the Aristotle University of Thessaloniki for €100.000 and rent it to students for €450/month. The return is 5,4%. - Islands and tourist areas: Mykonos, Santorini or Crete attract investors for short-term rentals (Airbnb).
Example: A small villa in Halkidiki is purchased for €200.000 and generates €15.000 per year from tourist rentals, that is, 7,5% return.
Businesses with NSRF and DYPA Subsidies
In 2025, Greece offers many funding programs through NSRF and DYPA, covering up to 100% of the costs for new businesses.
These programs are ideal for the unemployed, young people, or those who want to start something of their own.
Examples of programs:
- NSRF for New Enterprises: Subsidy up to €100.000 (70% coverage) for equipment, salaries, rent.
Example: Giannis, 28 years old, opens a café in Patras with €50.000. The National Structural Funds (NSRF) covers €35.000, and he himself puts in €15.000. The café generates €3.000/month in profit after one year. - DOUBLE: Subsidy of €14.800 or €17.000 for unemployed people starting a business.
Example: Maria, an unemployed 35-year-old, opens an e-shop with handmade jewelry. DYPA covers 100% of the equipment cost (10.000€) and the initial operating expenses. - Leader for rural areas: Subsidy of up to €200.000 for agritourism or processing.
Example: Dimitris establishes a small olive oil production unit in Messinia. Leader covers 60% of the costs (€120.000 out of €200.000).
5 original ideas for shops in Greece
- Automatic machines that serve coffee, snacks or high quality sweets, with touch screen and customization options.
- A store that sells clothes from recycled or reused materials.
- An interactive museum or space that offers experiences related to Greek history.
- A cafe inside glamping tents or treehouses, which offers food, drinks and a relaxing atmosphere in nature.
- A shop that serves sweets and drinks with phosphorescents, edible materials.
Tips for Success
- Social Media: All of these ideas are based on visual impact. Create Instagram accounts and TikTok and collaborate with food bloggers.
- Localization: Use Greek ingredients or flavors to make the concept more familiar to locals.
- Tourist Audience: Place your store in areas with tourists (e.g. Athens, islands) to take advantage of international demand.
- Testing: Offer free trials or small portions to help customers overcome initial reticence.
Investing in green energy in Greece
Η Greece invests in renewable sources energy (RES), with photovoltaic, wind farm and energy storage projects.
There are subsidies and low-interest loans for such investments.
Where to invest?
- Photovoltaic parks: Installation of photovoltaic systems with a 50% subsidy for energy storage.
Example: Kostas invests €100.000 in a small photovoltaic park in Kozani, with a €50.000 subsidy. The park generates €12.000 per year from the sale of energy. - Energy upgrading of businesses: Installation of solar panels in tourist accommodations or crafts.
Example: A hotel in Corfu installs solar panels with a 65% subsidy. The cost (€30.000) is reduced to €10.500, and the hotel saves €5.000/year in electricity.
Investing in Shares in Greece
Shares offer the opportunity to high returns, either through an increase in their price or through dividends.
In 2025, the Athens Stock Exchange and international markets are attractive options.
Where to invest?
- Greek stocks: Companies such as PPC or Mytilineos have good prospects due to energy and infrastructure.
Example: You buy 1.000 shares of PPC at €10 (€10.000 total). The price rises to €12, and you earn €2.000 (20% return). In addition, you receive a dividend of €0,5/share, i.e. €500. - Foreign stocks: Technology companies like Tesla or Nvidia.
Example: You invest €5.000 in Tesla shares through a platform such as freedom24The price goes up 30% in a year, and you earn €1.500.
What to watch out for?
- Stocks are high risk, especially in volatile markets.
- He declared the profits in E1 (5% tax on dividends and 15% on profits from shares).
- Use platforms with low commissions.
Investing in Cryptocurrencies in Greece
Cryptocurrencies, such as Bitcoin and Ethereum, offer the potential for high returns due to their price volatility.
Furthermore, Greece has begun to adopt blockchain technologies, while there are platforms that facilitate transactions.
However, these investments are accompanied by high risk.
Now if you want to know more information you can read the article about how to buy cryptocurrencies in Greece .
Where to invest?
- Bitcoin (BTC): The most well-known cryptocurrency, it is considered a "safe haven" in the world of cryptocurrencies.
Example: Michael buys 0,1 BTC at a price of €50.000 (€5.000 investment) through a platform like Bybit. After 6 months, the price of BTC rises to €60.000, and Michael sells, earning €1.000 (20% return). - Altcoins: Cryptocurrencies like Solana (SOL), Cardano (ADA) or Sui (SUI) offer greater profit potential but also higher risk.
Example: Costas buys 100 SOL at a price of €100 (€10.000 investment). The price rises to €150 in 8 months, and he earns €5.000 (50% return).
What to look out for when investing in cryptocurrencies?
- High risk: Cryptocurrency prices are volatile. You may lose a large portion of your investment.
Example: Peter invested €3.000 in a new altcoin, but its price fell 70% in a month, and he lost €2.100. - Taxation: In Greece, profits from cryptocurrencies are considered capital gains and are taxed at 15% (based on 2025 legislation). Report them to E1.
- A Safe and Secure Haven: Avoid phishing and store your cryptocurrencies in secure wallets like a cold wallet. Do not store large amounts on platforms.
- Research: Learn about cryptocurrency before investing. Avoid "hype coins" without any real basis.
- Legitimate platforms: Use platforms registered with the Capital Market Commission or internationally recognized such as bybit OKX.
My opinion
Greece offers opportunities for every type of investor. Whether you choose real estate, startups, tourism or energy, Proper research and planning will help you succeed.
Start with small steps, learn the market and take advantage of subsidies to maximize your returns.
However, the returns and amounts in the examples are indicative and depend on market conditions.
Consult experts before investing.
Disclaimer:
What we mention on the website Bitsounisproject is for educational and entertainment purposes, does not constitute investment advice.
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